For the second year running California Raisins asked us to do two things: to get their products into the hands of active consumers and to communicate the many benefits of raisins grown in the Californian sun. Our solution was to partner California Raisins with our leisure client Everyone Active.
Together, we implemented a sampling campaign across leisure centres nationwide. Working closely with California Raisins' agency The Garden, we distributed over 70,000 samples over a one month period.
Simultaneously, we ran a competition offering consumers the chance to win ‘active’ prizes, which generated in excess of 3,000 entries and was deemed a great success. In addition, TV ads promoting the activity appeared on-screen in the gyms.
"Broccoli Marketing worked exceptionally well on our activity with partnering us with their client Everyone Active, and the activity well exceeded our expectations with 3,000 entries to our competition.." - Dee Cassey, Marketing Manager California Raisins.
Together, we implemented a sampling campaign across leisure centres nationwide. Working closely with California Raisins' agency The Garden, we distributed over 70,000 samples over a one month period.
Simultaneously, we ran a competition offering consumers the chance to win ‘active’ prizes, which generated in excess of 3,000 entries and was deemed a great success. In addition, TV ads promoting the activity appeared on-screen in the gyms.
"Broccoli Marketing worked exceptionally well on our activity with partnering us with their client Everyone Active, and the activity well exceeded our expectations with 3,000 entries to our competition.." - Dee Cassey, Marketing Manager California Raisins.
