Multipower is one of Europe’s leading sports nutrition brand and a favourite with bodybuilders in the UK. When launching a new range of sports foods aimed at the endurance market in 2011, Multipower came to Broccoli with a brief to sample at key sporting events.

Broccoli picked and trained a promotional team to present the energy bars, gels and drinks at four marathon and triathlon events. Broccoli also managed the design and build of the promotional stands (which ranged from 24 to 64m2 in size) as well as taking care of the logistics of the entire sampling operation.

Thanks to a well targeted sampling campaign, we’re pleased to report that our client has enjoyed above-market growth in 2011.