Attiki and its UK distributor came to Broccoli Marketing with a complete packaging redesign brief ahead of a re-launch. Attiki, Greece’s number 1 honey, needed a more upmarket and contemporary look to appeal to discerning UK consumers.
Broccoli managed the entire process of creating a new identity for Attiki; from researching the category, setting the positioning, designing and testing gorgeous new labels and shelf barkers and writing the product story for the trade press.
Central to the re-launch was the participation in one major foodie event in order to give consumers the chance to find out how delicious Attiki honey really is. In addition to a new product leaflet, Broccoli created, delivered and managed a stand at Taste of London 2011 from which samples of Attiki’s wonderfully aromatic honey were offered to visitors. Several thousand samples were given and sales of the newly redesigned jars were very strong too.
Broccoli managed the entire process of creating a new identity for Attiki; from researching the category, setting the positioning, designing and testing gorgeous new labels and shelf barkers and writing the product story for the trade press.
Central to the re-launch was the participation in one major foodie event in order to give consumers the chance to find out how delicious Attiki honey really is. In addition to a new product leaflet, Broccoli created, delivered and managed a stand at Taste of London 2011 from which samples of Attiki’s wonderfully aromatic honey were offered to visitors. Several thousand samples were given and sales of the newly redesigned jars were very strong too.
