Sampling looks easy. Just turn up at an event wearing brightly coloured outfits and give stuff away. Right? Well – you could just do that. On the other hand, we would recommend thinking a lot harder about who your audience are, what they value, where and when they’d be most receptive and what image would best suit your brand.

Broccoli has created successful sampling campaigns for a whole host of FMCG brands, each one tailored to the brand’s personality. There’s always a fresh way to help a brand stand out.

We don’t believe in being formulaic – flexibility is key. For example, what if you didn't actually give any samples away? What if people were willing to pay to try your product?