Geoff Howe Marketing Communications asked us to help out on their Tetley Decaf business. They were looking for a strong gift with purchase to support the tea in Sainsbury’s nationwide.

The brief was to reinforce Tetley Decaf’s positioning as a healthier, caffeine free alternative.

Our solution? A free book; available instantly with purchase. A bespoke book would have been cost prohibitive, so existing content was sourced from one of Broccoli’s publishing partners and adapted to fit the key Tetley brand messages.

The end result was an off-the-shelf book that appeared bespoke by the very nature of its format and content.