When devising a product sampling campaign, reaching the correct audience is crucial. It can also be beneficial to present the consumer with the product sample at a time of leisure as they will be more receptive to trying something new.
Raisins are always a hit with little ones. And they’re also a great, natural source of energy when exercising. We partnered California Raisins with our leisure client Everyone Active to combine sampling, gym screen advertising and a draw featuring active prizes such as BMX bikes.
With experience in both product sampling and promotional marketing, Broccoli, created, planned, delivered and audited the entire activity for our client California Raisins 3 years running.