Well-regarded amongst those who enjoy endurance sports, the brand was looking to broaden its audience and acquire new consumers. Specifically, individuals on the lookout for new experiences and who care about what they eat.
Broccoli loaded its e-cargo bike with CLIF Bars and headed for the streets of London, Bristol and Leeds with a young and enthusiastic promotional team spreading the CLIF message: organic ingredients, plant-based protein and exciting varieties.
The sampling campaign was supported by digital out-of-home media to give the brand further awareness and drive purchase.
The campaign was very successful in raising awareness of the brand amongst the new target demographic and driving sales. So much so that Broccoli is currently planning CLIF Bar’s 2021 campaign and we look forward to taking our teams to busy high streets and events around the UK.
“I’ve known Broccoli for many years and finally, in 2019 we were able to start working together” said David Smith, CLIF Senior Marketing Manager. “Full of ideas, with great account management and always good value – it’s been a pleasure working with the Broccoli team and I look forward to continuing our relationship.”
If you or your brand fancy a ride on the Broccoli e-cargo bike, just get in touch!