Driving sales and building loyalty with promotions
With more and more companies offering swimming lessons, Everyone Active work with Broccoli to find ways to not only incentivise new customers to enrol on their swimming lesson scheme but also to encourage them to stay.
Over the past few years Broccoli has devised a number of promotions designed to drive new sales and retain existing customers. Working with brands such as Sea Life, Legoland, Forest Holidays, Haven Holidays and most recently Kids Pass.
Promotions offer new and existing customers a number of top-level, family-friendly, activity-based prizes to be won as well as ‘something for everyone’ in the form of exclusive discounts, 2 for 1 tickets or free subscriptions.
Promotions always generate an uplift in sales and have been very successful in encouraging customer retention.
“Working with the team at Broccoli Marketing is always a great experience. They always put themselves in the perfect position to understand the brand and objectives of every project, and provide fantastic insight and consultancy on all aspects of a project. Their ability to drive key messaging and promotions, in unique and exciting ways, combined with exceptional project management and creative guidance is always second to none. Finally, their ethical approach to collaborative working is a real asset to work alongside”
Paul Reeves, Everyone Active