Speech intelligence app Gweek came to Broccoli to devise a campaign that would increase brand awareness and drive downloads, alongside their in-house online advertising. Think of Gweek as a personal speech coach, designed to help one improve their communication skills, in life, in love and at work.
Gweek had identified key locations in the UK and was keen to use out-of-home media alongside direct response digital ads on Spotify. In light of the budget available, Broccoli took advantage of late space offers and negotiated to give Gweek the best value.
The campaign ran over 4 weeks and during that period 180,000 ads were served on Spotify, 4 million impacts were achieved through digital escalator panels in London’s Euston and Kings Cross stations and 6-sheet roadside posters in Birmingham, Manchester and London. The activity was successful in driving new downloads of the Gweek app.