Here at Broccoli we love olives. So, when our client asked us to work on this project we literally jumped at the chance. The brand wanted to reach foodies in order to show the versatility of olives beyond eating them as a snack. As an ingredient, olives are very versatile and can be used in all sorts of tasty recipes.
Broccoli recommended attending the Good Food Show in London and we created a simple but effective stand, managed by our promotional staff team who handed out samples of green and black olives. Consumers were able to take away sample size tins of olives to taste at home on their return from the show.
Our client also supplied a lovely hardback recipe book which delighted keen visitors looking to try olives as an ingredient. And to top it all, the presence of a celebrity chef who gave demonstrations of the recipes for consumers to sample fresh at the show, drew much traffic to the stand.