Research has shown that consumers who taste and enjoy samples of a product, will be more likely to purchase it when they next shop. In the case of food products, especially fresh produce, it is relatively rare for consumers to have the opportunity to taste before they buy.
In order to drive consumers to look for the Picota variety when shopping for cherries, our team of professional promotional staff handed out samples of the tasty fruit at food-focused outdoor events in London and Bristol.
So, if you’re looking to promote your fresh produce, product sampling is a great and often cost-effective route. Give us a call and see how Broccoli can help with your next campaign.