How do you reach busy professionals and get them to trial your product?
Sample packs are a great way to enter a consumer’s life and give them the opportunity to try a product at their leisure; to experience it in a real context.
Nelsons approached Broccoli with a brief to distribute samples packs of Rescue Pastilles to busy professionals in and around London. To coincide with a TV and press ad campaign, Broccoli took the natural remedy to commuter train stations and busy high streets to hand them directly to consumers needing to take a moment and … breathe.
Despite having only a few seconds to engage with commuters on their way to work, professional promotional staff were adept at getting their attention and take a sample pack.