For many years now, Broccoli has been activating sampling campaigns for Fruits from South Africa during their peak season. For apples and pears this is during our summer months and it’s a great time of year to sample fruits to consumers in areas of high footfall.
Our experience has shown that consumers are very receptive when sampling teams approach them with a free apple; we have carried out this activity on London and Brighton’s busy streets, at summer festivals and in shopping centres, near the point of purchase.
Broccoli selects, briefs and manages experienced promotional staff to hand out the sample fruits to consumers. We ensure the activity is on-brand, measurable and cost-effective for our client.