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Event management

Parmigiano Reggiano

What a pleasure to be managing an event on behalf of a long-standing client and for such an iconic brand. As the festive season got underway, we found ourselves delivering a stunning stand for Parmigiano Reggiano at Spirit of Christmas, a consumer show taking place at London Olympia. The brief was to communicate the attributes of Parmigiano Reggiano PDO cheese and educate British consumers as to the many ways to enjoy it.

Over the course of seven live days, our specialist event team, with the support of an expert from Italy, shared our love of Parmigiano Reggiano with thousands of visitors. Samples of the cheese at various stages of maturity were handed out together with recipe cards, information on provenance and advice on how to enjoy Parmigiano at home.

There is genuine appetite for authentic continental foods among British consumers, and European producers recognise this. At Broccoli we hope to continue being the link between the two for many years to come.

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