Pimp My Salad came to us with a brief to support listings in specialist health food stores and encourage trial of its products amongst vegans. Our first step was to taste the products ourselves, as we were intrigued by their Hemp Parm Cheez and Coconut Bacon! Our veggies loved it!
Next, we enlisted the help of our team of vegan brand ambassadors and headed to the Balance Festival, so consumers could taste the product and take-home samples. Tastings also took place in Planet Organic stores in London, where we were able to introduce the brand and encourage trial of the products.
More recently we’ve assisted Pimp my Salad by setting up the stand and providing staff at trade show Lunch 22! and we’re currently working with the brand to develop plans to drive listings and sales in 2023 and beyond.