Broccoli has been working as an extension of Everyone Active’s marketing team for nearly 15 years. In that time, our client’s portfolio of leisure centres has more than quadrupled. Working closely with the brand team and regional sales, we’ve delivered national and regional campaigns that consistently exceed objectives.
Our in-depth knowledge of media has helped Everyone Active reach a diverse target demographic with radio, out-of-home, door-to-door, TV streaming services, digital, social and press. To further add value, we partner Everyone Active with brands in mutually beneficial promotions that engage, reward and drive acquisition. We provide promotional staff for outreach and events as required and help to ensure that Everyone Active’s campaigns are legally compliant by providing terms and conditions for new promotional or sales campaigns.
A recent highlight has been the launch of the brand new £42 million Moorways Sports Village and Water Park for which Broccoli planned, booked and managed all of the supporting media.