Typically associated with endurance sports, the brand was looking to broaden its appeal and acquire new consumers. In 2019, Broccoli loaded its e-cargo bike with CLIF Bars and headed for London, Bristol and Leeds with an enthusiastic promotional team.
Supported by digital out-of-home media, the campaign’s success led to further activity in 2020 and 2021. With product sampling affected by the pandemic, we used high-visibility out-of-home media in 5 UK cities and a further 5 cities in Germany to continue the brand’s success.
“I’ve known Broccoli for many years and finally, in 2019 we were able to start working together.
Full of ideas, with great account management and always good value – it’s been a pleasure working with the Broccoli team and I look forward to continuing our relationship.”
– David Smith, CLIF Senior Marketing Manager